My decision to earn Accreditation in Public Relations (APR) coincided with my decision to start a solo public relations practice. This was ideal, since each stage of the APR process helped me think more strategically about my own business and helped me acquire the business acumen to ensure success.
The Candidate Readiness Review Questionnaire was a productive, introspective process. It enabled me to capitalize on my strengths and correct my weaknesses. It also helped me become more productive and responsive to current social and communications trends.