The APR process was an involved, yet worthwhile, venture.  Preparation for the Readiness Review and computer-based Examination is useful in confirming your knowledge base, and especially useful in identifying areas where you are deficient in knowledge of the field. I’m a firm believer that it is important to be a jack (or Jill) of all trades in the public relations profession, and the APR process helped me round out my knowledge base and led me into some pretty interesting areas of study.

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