I am thrilled to be serving on the host committee for PRSA’s 2010 International Conference: Powering PRogress. This year’s Conference comes at a pivotal time. Disasters like the BP oil spill and the mistrust in major institutions has brought the need for public relations to the forefront. And, to be honest, it couldn’t have come at a better time.
When the economy took a downturn, many companies’ communications departments took a hit, while a number of agencies nationwide laid off thousands of highly talented professionals due to the lack of business. I can relate because I was one of thousands of public relations professionals laid off during the recession. Many organizations did not see the value of public relations because it wasn’t “a revenue generator.”