At the PRSA 2010 International Conference, the New Professionals Section will sponsor a panel discussion titled Myth or Reality?: “Agency Experience Preferred.” During this workshop, senior practitioners will discuss what employers are really asking for when they require agency experience. As the New Professionals Section chair-elect and panel moderator, I asked each of our presenters: Why do you think there is a perception in the PR industry that agency experience is best?

Heather R. Huhman, founder and president of Come Recommended, has nearly 10 years’ experience in public relations, and worked at both big and small agencies and in in-house environments.

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