As a public relations professional, I am responsible for 3.26 million things. Serving as a travel agent, staffing back-to-back weekend conferences, presenting corporate responsibility presentations from bean bag chairs … I’ve done it all in the name of client service.
Want to know something else I’ve done in the name of client service? Diversify client outreach.
The fact of the matter is that we all should be seeking out diverse audiences whenever we have the opportunity. When we include diverse audiences in our outreach, our messages can go much further much faster, and they have the ability to make their way into networks that we may not be able to access easily.