What should your “good” company do when others in your industry go against everything you’ve fought to build, unwittingly wrapping you up in public scrutiny? The answer: Use public relations to tell your story.

The financial industry is just one example of how the actions of some wrapped all banks up in the same blanket. During a time deemed “the greatest financial crisis since the Great Depression,” the media, government and consumers have continued to paint financial institutions with the same “big bad bank” brush. Public perception has placed a host of the economic crisis’ blame on the banking industry, but the reality is that there are “good” banks out there. It’s just a matter of making the public aware that the good banks still exist … and to educate the public on how to recognize the difference among those in the industry.

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