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Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010  

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
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Annual Grunig Lecture: Remembering the “Relationship” in PR

Posted by Philip Volmar in October 19th 2010  

Dr. Larissa Grunig and her husband, Dr. James Grunig, lectured about the importance of measuring the relationship in PR at the Third Annual Grunig Lecture.

“Grunig” is a name I saw in textbooks when I took my PR prerequisite courses. The name is legend, synonymous with PR research, excellence and theory.

So when I saw that PRSA hosted an annual “Grunig Lecture” (let alone that the series is in its third year!), I positioned my time to attend the session.

Like a well-balanced communications team, Drs. Jim and Lauri Grunig taught us attendees about the importance of relationships in PR — not only through their research, but also through their example.

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under: 2010 International Conference: Powering PRogress, Business Case for Public Relations, Corporate Communications and Public Relations, Ethics, PRSA Conferences, PRSA International Conference
Tags: PRSA 2010 International Conference, prsa+conference
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