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Top 10 Quotes From the PRSA International Conference

Posted by Ashley Walters in November 10th 2011  

Punch lines, one liners, tweetable inspirations — all speakers have them. Here are some of my favorite quotes from this year’s PRSA International Conference.

  • “If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like.” – Ann Wylie
  • “A loyal Fan trumps a neutral party.” – Chris Brogan
  • “Stories are more than compelling facts. People remember stories more than they remember statistics.” – Soledad O’Brien
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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications and Public Relations, Professional Development and Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference
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Five Ways to Make Your Content Stick

Posted by Ashley Walters in October 20th 2011  

Everyone is a content creator. But, as public relations professionals it’s our job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?

Creating compelling content is a theme running through the PRSA 2011 International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.

Content Sticking Power Checklist

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Writing
Tags: Corporate Communications and Public Relations, Professional Development and Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, writing
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Top 10 Things I Learned at the 2010 PRSA International Conference

Posted by Ashley Walters in November 17th 2010  

Not only was I one of the lucky 3,000 people who had the chance to attend this year’s PRSA International Conference in D.C., but I was also one of only a few who received a backstage pass to interview the speakers. From World Food Programme’s Bettina Luescher and Kodak’s former CMO Jeffery Hayzlett to POLITICO founder Jim VandeHei and Groundswell author Charlene Li, the three-day Conference didn’t disappoint. After nine sessions, five keynote speakers and four private interviews, here are the top 10 things I took away from the Conference.

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under: 2010 International Conference: Powering PRogress, PRSA Conferences, PRSA International Conference
Tags: PRSA 2010 International Conference, public+relations, social+media
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Charlene Li: “Use Social Media to Create a Culture of Sharing”

Posted by Ashley Walters in November 1st 2010  

“If you don’t value relationships, you will never value social media.”

That was the rallying cry of Charlene Li at the PRSA 2010 International Conference:Powering PRogress.

After her highly-anticipated keynote address, which wrapped the three-day Conference in D.C., I got to sit down with Li, co-author of the best-seller “Groundswell,” author of the new book “Open Leadership,” and founder of Altimeter Group, to discuss some of the hottest topics related to social media. Nothing was off limits!

My Backstage Interview with Charlene Li

  • It can be kind of scary engaging with new technologies. What is your advice to marketers who are just getting started using social media?
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media
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I Want Viral and I Want It Now!

Posted by Ashley Walters in October 20th 2010  

That’s the dreaded phrase you never want to hear your clients say.

I attended a session at the PRSA 2010 International Conference called “Spin Gold, not Cotton Candy: Buzz Campaigns That Drive Business Results,” hosted by PainePR. Immediately they got my attention by throwing out terms like “buzzability,” “buzzed about” and many other words Webster’s dictionary won’t recognize. I have a natural affinity for word-of-mouth marketing, so this session really hit home for me. The panel shared what they believe to be the seven principles to creating a compelling word-of-mouth marketing campaign while relating the principles to recent, “buzz-worthy” campaigns.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Strategic Planning, Video
Tags: buzz+marketing, online+marketing+campaig, PRSA 2010 International Conference, viral+campaign, WOM+marketing, word+of+mouth+marketing
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