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POLITICO’s Jim VandeHei Offers Advice to Marketers

Posted by Ashley Walters in October 18th 2010  

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post ) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

  1. Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Video
Tags: pr+advice, pr+best practices, pr+public+affairs, PRSA 2010 International Conference, prsa+conference
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Behind the Scenes: Talking Politics with POLITICO in D.C.

Posted by Ashley Walters in October 18th 2010  

It didn’t take long to start talking politics at thePRSA 2010 International Conference: Powering PRogress in D.C. I mean, how can you ignore it when you’re in the capital of the United States? After taking a double-decker bus tour of the city (I know … but it’s my first time to D.C.), and experiencing the rich history, I was really excited to meet Jim VandeHei, executive editor and co-founder of POLITICO, and hear his take on the upcoming election. What I didn’t expect to hear was how socially savvy he truly was.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, PRSA Conferences, PRSA International Conference, Video
Tags: james+vandehei, politio, PRSA 2010 International Conference, prsa+conference
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Twitter Boosts Internal Operations to Help Fight World Hunger

Posted by Ashley Walters in October 18th 2010  

We all know and love Twitter. It’s great to communicate a timely message, promotion or deal. It’s ideal for customer service or engaging in two-way conversations with consumers. However, I never considered using Twitter for internal communications — until now.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Global and International, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Responsibility & Cause Marketing
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Responsibility & Cause Marketing
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