Professional development and training blog of the Public Relations Society of America (PRSA)
May 15, 2014

This Makes Pitch Research Unnecessary

February 19, 2014

Valentine’s Day Was Last Week. Now What?

November 5, 2013

How Adding One Word Changed a Snoozer Story to GMA-Worthy

May 8, 2013

How Charles Ramsey, The NFL Draft And A Presidential Election Can Help You Land Your Next Big Media Hit

March 10, 2011

How Dwight Schrute Helped Me Place a Story in TIME