Mark Weiner, CEO Americas, PRIME Research, presents Research 101: Learn to Create, Implement and Manage Research Programs Within Your Organization, on May 16, from 1–5 p.m. at the pre-conference session for the 2012 PRSA Health Academy Conference, held May 16–18 at The Inn at Penn in Philadelphia, PA. His session also allows attendees to bring their research questions and examples for review. 
In this post, Weiner shares his insights on the changes and trends in, and value of effective research and evaluation, in public relations. Joyce Lofstrom, MS, APR, co-chair of the conference and director, corporate communications, HIMSS, posed these questions to him in an email interview.
