Those of us who are stakeholders in the Accreditation in Public Relations (APR) credential — current APRs, coaches and the candidates themselves — more than likely are aware of the tremendous online resources available today. On the Universal Accreditation Board website, there are four:
- The Online Demonstration — an accurate depiction of the Comprehensive Examination offered at Prometric testing centers.
- The Second Edition of the APR Study Guide
- The Online Study Course, offered by Online2Learn
- The Short Bookshelf of Recommended Texts
Plus, these digital and printable tools are augmented by some tremendous structured training programs offered by PRSA and various PRSA Chapters across the nation. APR candidates today certainly can take advantage of training and preparation that lets them study independently and within a group.
Now, let’s turn the clock back three decades and compare training resources used in the pre-digital communications world with those above.