April is APR month, which got me thinking back to last October’s spirited Leadership Assembly debate over whether PRSA officers, directors and key committee chairs should be required to be Accredited in Public Relations (APR). In the end, the Assembly reaffirmed that requirement with a decisive “Yes” vote.
This was good news for the credential. However, the APR still has not become a universal standard for increased professional recognition, despite research suggesting that those who hold the APR can increase their organizational status or even obtain pay upgrades. There’s also no noticeable hiring preference shown for people who hold the APR.