When I left television news 22 years ago, I was impressed by several PRSA Chapter leaders’ professionalism and how their work seemed on a higher level than other public relations practitioners I’d met. Later, I learned all of these leaders were Accredited. One suggested I “audit” the Chapter’s Accreditation study sessions as part of my transition into the field. Having never taken a public relations course in college, it was an excellent way of quickly learning about communication theories and best practices.
During the past 20 years, I have progressed from working on a tactical to a more strategic level for clients. I was ready for the challenge and saw this as a way of demonstrating my knowledge while also showing thanks to the many mentors who shared their time and expertise with me.