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12 Trends to Watch: 2012 Public Relations Forecast #PRin2012

Posted by Public Relations Society of America (PRSA) in January 3rd 2012  

With thoughts (and client budgets) turning to the New Year, PRSA continues our tradition of an annual PR industry forecast. This year, we feature contributions from 12 creative thinkers in public relations. We asked for insight into trends they believe will fundamentally change the PR industry in 2012.

Below is a compilation of their thoughts. Starting Jan. 3, 2012, and running for 12 consecutive business days, PRSAY will publish each trend as a full blog post.

We hope you find value in reading these predictions. Please add your own in the comments below or by using the hashtag #PRin2012. We’ll capture the best contributions and publish those in a special baker’s dozen post in late-January.

Related: Read the top-11 PR trends for 2011 in this Dec. 22, 2010, PRSay blog post..

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under: Advocacy, Branding & Brand Management, Career Corner, Corporate Communications and Public Relations, Independent Practitioners Alliance, Management & Leadership, Measurement, Research & Evaluation, Media Relations, Relationship & Reputation Management, Social Media, Trends, Word of Mouth
Tags: Branding & Brand Management, career corner, Corporate Communications and Public Relations, Management & Leadership, measurement, Media Relations, Relationship & Reputation Management, Research & Evaluation, Social Media, Trends, word-of-mouth
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From the Blogosphere: PRSA 2011 International Conference – Tuesday

Posted by Public Relations Society of America (PRSA) in October 18th 2011  

Today’s news roundup:
PRSA 2011 International Conference

  • Five Ways to Make Your Content Stick, By Ashley Walters, Empower Blog
  • Top PRSA International Sessions on Twitter, By Jay Krall, Cision Blog
  • PRSA’s ‘The Man in Red’, Rose Gordon, PRWeek’s The Cycle
  • Social Media Guidelines Should Inspire Engagement, Not Restrict It, PRNews
  • Critical Mention CriticalThinking videos
    • The Death of ‘Spray & Pray’ in PR [Michael Pranikoff, global director of emerging media at PRNewswire
    • Rafferty on How to Build Proactive PR Campaigns [Brian Rafferty, global director of customer insights at Siegel+Gale]
    • Public Relations & Ballroom Dancing [Patrice Tanaka, CRT/tanaka's chief creative officer]
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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, prsa conferences, PRSA International Conference, public relations
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From the Blogosphere: PRSA 2011 International Conference – Monday

Posted by Public Relations Society of America (PRSA) in October 17th 2011  

Today’s news roundup: PRSA 2011 International Conference

  • MaryLee Sachs Demystifies Relationship Between CMO & CCO, By Dave Armon, CriticalThinking
  • Gaining Insights – Following the 2011 PRSA International Conference, By Colleen Flood, BurrellesLuce Fresh Ideas
  • PRSA 2011 International Conference, By Valerie Simon, Examiner.com
  • What Would Mickey Measure?, By Shonali Burke, Waxing Unlyrical
  • Unable to Attend PRSA in Orlando? You’ll Find Video Here, By Dave Armon, CriticalThinking
  • TopRank Presents at PRSA 2011: Advance Digital PR Skills with Social Media SEO, By TopRank, Online Marketing Blog
  • Seven Tips for Making the Most of PRSA’s International Conference, By Mary Deming Barber, Mary’s Garden Party
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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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Five Steps to Effective Goal Setting

Posted by Public Relations Society of America (PRSA) in October 12th 2011  

Join Cyndee Woolley, APR, and Jessica Macera for their workshop, “The Personal Branding Project — Crafting Your Identity,” on Monday, October 17, 2011 3:30 p.m. – 4:45 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

STEP 1: Establish Priorities
It is easy to take for granted that you are prioritizing the big things in your life, such as family, religion and career. But take a moment to think about your number one priority. Is this where you are spending the most time during the day?

For example, if your number one priority is family, and you are spending 12 hours a day tapped into work — through mobile devices or home office — are you really prioritizing your relationships? Or are you prioritizing your career?

Make a list of the top 3–5 priorities in your life, ranking them in order of importance. Each priority and its corresponding level will help guide you in setting the right goals and making the sometimes tough decisions to help you lead a rewarding life.

STEP 2: Set Goals Based on Your True Priorities

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars
Tags: Management & Leadership, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars
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