It seems like the entire world (or social media world at that) is discussing the new launch of Google +, which is the social networking site that is the answer to Facebook. Some say that it is going to be the site that will transform how we search for information and how it truly emcompasses the social life as we know it, but there are others that still say that there are some issues with the site that need to be explored further in development. It is still in the initial invites stages where a few professionals and individuals are on, and there have been several interesting posts, articles, and reports on how this new social networking site will do in this arena.
Of course, PR professionals are actively discussing how Google + can be used in traditional PR and Marketing roles. However, the question that comes to mind with this new platform are the benefits and challenges for those practicing in crisis communications. After reviewing the site as well as several articles, here are a few things that I have seen that Google + can be helpful for crisis communication professionals: