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Media Training: A 5 Step Process to Drive Message Development and Interview Preparation

Posted by Debbie Wetherhead in September 17th 2012  

Debbie WetherheadI’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Monday, Oct. 15 from 11:45 a.m.–1 p.m. At last year’s Conference, this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.

Spokespersons—and PR practitioners who provide behind-the-scene counsel and support—know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation. 

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under: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, Media Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics
Tags: 2012 International Conference: The Future Starts Now, Corporate Communications and Public Relations, Interviews, media training, prsa conferences, PRSA International Conference, Techniques & Tactics
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Key Message Development: Building a Foundation for Effective Communications

Posted by Debbie Wetherhead in December 2nd 2011  

Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, 2011.  Register Now

It’s not sexy; it’s not fun. But, oh, so necessary. We’re talking key message development. With repeated use, such statements serve as the foundation of your branding/marketing efforts and should be reflected in all written and spoken communications.

Not a believer? Consider what business guru Tom Peters says: “In a competitive environment, only those who have a strong, unified message, who create and sell quality and value, will survive.”

So what are key messages? You can describe them as:

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under: Corporate Communications and Public Relations, Professional Development and Training, Strategic Planning, Techniques & Tactics, Teleseminars
Tags: Corporate Communications and Public Relations, Professional Development and Training, Strategic Planning, Techniques & Tactics, Teleseminars
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Media Training: Develop & Deliver Compelling Messages

Posted by Debbie Wetherhead in September 13th 2011  

I can’t wait to address “Media Training: Develop & Deliver Compelling Messages,” on Monday, Oct. 17, from 11:30 a.m.–12:45 p.m., at the PRSA 2011 International Conference. Here’s a sneak peek at what I’ll present during an engaging session designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.

Session Highlights

Spokespersons — and public relations practitioners who provide behind-the-scene counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation. 

This is a preview of Media Training: Develop & Deliver Compelling Messages. Read the full post

Continue reading " Media Training: Develop & Deliver Compelling Messages "

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Media Relations, Media Training, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: Corporate Communications, Media Relations, media training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations
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