I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 27 from 3–4:15 p.m. at the PRSA 2013 International Conference. At last year’s Conference, this session attracted a standing-room-only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence.
Spokespersons — and public relations practitioners who provide behind-the-scenes counsel and support — know successful communications skills are honed by media training and practice. The most effective are strategic and follow a simple five-step process to drive message development and interview preparation.