PR people care about search, Chris Brogan, president of Human Business Works, told attendees at yesterday morning’s General Session at the 2011 PRSA International Conference in Orlando, Fla.

Rather than thinking about how to get more people to our websites, or figuring out if we need to have a micro-site or a mobile site, we need to think about the “human digital channel” and interactions. “If you think about all those other things as the shop, then we’re working on how to make a better digital shopkeeper,” Brogan said.

Continue reading " Chris Brogan’s Keynote Presentation from the PRSA 2011 International Conference "