Professional development and training blog of the Public Relations Society of America (PRSA)
August 17, 2012

People-Powered Brands: Empowering a Tribe of Internal Advocates

October 15, 2011

Bringing SEXY Back to Offline Word of Mouth

August 10, 2009

Thinking About Sustainable WOM — Revisited!

August 7, 2009

Sustainability Cycles Create Sustainable Word-of-Mouth Movements

April 18, 2008

Is Client Relations the New Media Relations?