Today’s most forward-thinking companies have made communicating with employees a number one priority. This is always critical, but takes on additional urgency during challenging economic times.
Employees play a key role in shaping public perception of your organization — who is more credible and has better access to the “inside scoop”? They can make or break your organization — their productivity levels, service attitudes toward customers, willingness to work as a team — the list goes on.
Perhaps most importantly, they serve as ambassadors for your organization. Your ability to keep them engaged and informed can make the difference between showing a positive face and a negative one.