As the role of the public relations professional continues to evolve and the profession continues to grow, PRSA is dedicated to providing Chapters with the resources they need to flourish in 2012.
Updated initiatives and improved benefits for 2012 include:
♦ Free Online Training Webinars: Webinars are now free with PRSA membership. This represents nearly $2,000 in annual savings for members who participate in just one PRSA webinar per month. Upcoming webinars include:
- “Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story” — 3–4 p.m. EST, Jan. 19, 2012.
- “How to Grow Word-Of-Mouth Movements: People Are the Killer App” — 3–4 p.m. EST, Jan. 26, 2012.
- “Creating the Online Newsroom: Develop a Centralized Information Headquarters for Your Organization” — 3–4 p.m. EST, Jan. 31, 2012.
♦ Revamped Chapter support: PRSA National is working toward tailored plans to make recruitment easier for our Chapters. We are developing customized programming guides and easy-to-use social media templates to make administrative tasks less time-consuming and help you better engage with your members.