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One of the Best Techniques for Dealing with the Media

Posted by TJ Walker in May 20th 2008  

By T.J.Walker, president, Media Training Worldwide. He is “the leading media and presentation trainer in the world,” and “the #1 expert for executives seeking guidance on speaking to the public and media” according to quotes from Viacom and Bloomberg TV. T.J. has trained thousands of executives and government officials over the last 20 years.

Join Walker for his on-site seminar, Media Training: Control your message to get the quotes you want, on Monday, June 23, 2008 in New York, NY! Click here for more deatils on T.J Walker’s Media Training seminar or visit http://www.mediatrainingworldwide.com/prsa/ !

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under: Corporate Communications and Public Relations, Media Relations, Media Training, Professional Development and Training, Public Affairs, Government Relations & Military Communications, Seminars, Video
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Eliminate Your Fears of Speaking to the Media!

Posted by TJ Walker in April 16th 2008  

PRSA Workshop, Media Training, with T.J. Walker

Public speaking is the number one fear most people have. And talking to the media is a type of public speaking. I vividly remember the first time I was on TV—it nearly scared me to death! This fear causes us to behave in irrational, self-destructive ways. Most executives would never, in their wildest dreams, send out a new brochure to all of their clients without first writing several drafts, reviewing each one, spell checking it, editing it, getting feedback from colleagues, passing it by the legal department and finally placing it on a graphically designed logo or letterhead.

Yet these same executives will “wing it” when it comes to giving interviews on ABC’s 20/20 or to the New York Times. The results?

Disaster.

Even when the results are less than disastrous, the message and image that come through from the interview are often mixed of fuzzy. This does not have to be your destiny.

This is a preview of Eliminate Your Fears of Speaking to the Media!. Read the full post

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under: Corporate Communications and Public Relations, Media Relations, Media Training, Podcast, Professional Development and Training, Seminars, Strategic Planning
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