To explore current public relations/communications practices with Wikipedia, I’m conducting a survey sponsored by the Arthur W. Page Center. My goal is to explore current engagement with Wikipedia and identify what changes are necessary.

I started researching Wikipedia in 2006 with Marcus Messner, Virginia Commonwealth University, and we have been arguing for years that public relations professionals should monitor their Wikipedia articles. Our 2010 study found that the negative content in corporate Wikipedia articles increased from 2006 to 2008 to 2010 and articles were becoming less focused on historical information and more on legal issues and controversies.

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