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When I began my pursuit of Accreditation in Public Relations, I was focused mainly on adding more letters to my name. Little did I realize that achieving the status of APR would bring much more than a title…it would completely change how I approached the profession of public relations.

Many people will tell you about the rigorous nature of preparing (and completing) the APR process. My own journey entailed quite a bit of reading from the “short shelf” of recommended texts, participating in my local chapter’s APR preparation course, being involved with PRSA’s online study group, and countless hours of preparation for the oral and written exam. For anyone deciding to pursue an APR, time and energy is definitely an important component. And, after pouring your life into this, receiving the letter from the Universal Accreditation Board verifying your status is definitely an event to celebrate.

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