As I write this blog entry, I reflect back on the way things “used to be” close to 20 years ago regarding diversity. Back then, the issue was limited to racial terms — black or white. Our strategy for how to reach them was similar, but the tactics we used were different. Also, the choices we made about how to achieve our goals and influence these groups were much more limited compared with today. Back then, we could work with TV, radio, print and perhaps, add in grass roots or local/national events.

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