Glynn — As I started working on the PRSA presentation for Detroit, I was struck by how “basic” the principles were that we used in transforming your team. And how patient you were in building the foundation brick by brick. At least three things stood out:
- Organizational communication isn’t about messages and audiences; it’s about conversations and community.
- When people see what communication can be, they want to make it happen.
- When people own the mission and the methods, they take more initiative and more responsibility.
Les — What we did with my team was, retrospectively, pretty obvious. The first brick: All people have the same intrinsic value as human beings. And this applied to the people on the team and the people we communicate with (banishing the idea of “target audience” was a big step forward). This is what my team responded to, at a very fundamental level. They all had disparate jobs; they were scattered in different areas. Coming together as a team, seeing the possibilities, and then owning the plan and the implementation were the result. The challenge throughout was how the team kept growing — from three to six to nine and then 11. And now it’s going to 25.