Join Brodeur Partners’s Andy Coville for the PRSA 2012 International Conference session, How to Make Your Brand Relevant, on Tuesday, Oct. 16, 12:30–1:45 p.m.

When you do a Google search, what do you want from your results?

When you flip through the flyers in the Sunday paper, what stops you from tossing them?

When you donate to a charity, vote for a candidate or choose the sexier tablet, what makes you act?

Relevance — which is what’s missing from too many brands.

This is a preview of That Thing That Every Brand Wants: Becoming ‘Relevant’ is Largely a Science. Read the full post

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