Sally Williamson is presenting “Establishing Credibility in a C-Suite Conversation,” at the PRSA 2013 International Conference on Tuesday, Oct. 29, from 8–9:15 a.m.

Over 300 executives and managers participated in our recent survey and interviews related to executive-level conversations, and the results were both confirming and compelling. For years, we’ve shared anecdotes with managers about what executives are looking for from high-level meetings, and the interviews gave the statistical data to prove our stories. But even we were surprised to see how consistent top executives were in their responses. They agreed on impressions, they agreed on the framework of meetings and they agreed on how they like to participate. So with such continuity in what executives expect to hear, why do managers feel that they miss the mark almost 40 percent of the time?

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