At the PRSA 2013 International Conference in Philadelphia, Ustream’s senior vice president of marketing, David Thompson, and the vice president of digital and TV entertainment at Emmis NY, Lin Dai, hosted a workshop titled “Live Video Meets PR and Advertising: How to Extend Your Reach and Win New Customers.” It became clear during the workshop that publicists are interested in integrating live video into their publicity plans, but many of them either didn’t know where to start or they already had a plan but weren’t sure how to get the best ROI. Integrating video into your B2B and B2C plans has been such a hot topic lately; we’re fielding inquiries like these more and more lately. And because we get questions like these so often, I decided to write an article highlighting David and Lin’s five points for how to seamlessly integrate live video into your publicity plan.

Live Video Meets Public Relations and Advertising: How to Extend Your Reach and Win New Customers

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