Skeptic

I have been involved in PRSA since the student Society at San Diego State University — longer ago than I care to mention. I began volunteering for the San Diego and Imperial Counties Chapter in some capacity the summer after I graduated, and have been on the board of the Chapter since 2008.

For years, APRs on our board would rant and rave about the Accreditation process. I never thought it pertained to me, and did not think it would be useful. I knew what I was doing! I knew public relations! I did not need a lapel pin and some initials after my name to prove I knew my stuff! I was far too busy trying to establish my professional reputation to have time for some certification process! For years, I balked at the program and my colleagues’ insistence on Accreditation.

The Process

However, as I advanced in my career I began realizing perhaps there was, in fact, more I could learn to take my career to the next level. I was in an organization with limited advancement opportunities, but I was hungry for more. I became dissatisfied professionally as I tried to figure out what my next steps would be. Then one day, one of my colleagues talked about the APR, and something in me clicked. Years of colleagues’ passionately advocating for the APR finally made sense, and I knew this was just what I needed to do.

I completed the application, the Readiness Review Questionnaire, put together my portfolio and prepared for the Readiness Review. Immediately after I was Advanced through the Readiness Review, I began studying for the Examination for Accreditation in Public Relations. I was fortunate enough to have attended San Diego State University, and studied with one of the authors of “Effective Public Relations,” Dr. Glen Broom. I was going to nail this thing!

As soon as I started making plans, life happened.

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