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“Go Red For Women” Campaign: Powerful Ideas and Integrated Communications at Heart

Posted by Lauren Vargas in December 1st 2009  

This Silver Anvil winner captured my heart and was the perfect session to end my PRSA 2009 International Conference experience! Jennifer Pfahler, executive vice president at Edelman, shared how the agency and the American Heart Association pumped up the “Go Red For Women” campaign to increase awareness of heart disease among women.

How did this dynamic team pull on women’s heart strings and get them educated about this silent killer? This communications strategy had to be ownable and repeatable with a national scope able to be activated on a local level.

Objectives

  • Generate awareness of heart disease as #1 killer 
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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Health Academy, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference
Tags: go+red+for+women, health+pr+campaign
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Maximizing Social Media Strategies to Your Organization’s Benefit

Posted by Lauren Vargas in November 23rd 2009  

This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media, Strategic Planning
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
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Building Relationships with the Digerati

Posted by Lauren Vargas in November 20th 2009  

This PRSA conference session was packed! With good reason. All of us have seen the countless examples of blogger relations gone bad. This panel wanted to set the record straight about how to build mutually beneficial relationships within social media.

The panel consisted of:

  • Kami Watson Huyse, APR, principal, My PR Pro
  • Matthew Henry, blogger, Childsplayx2
  • Jason Avant, blogger, Dad Centric
  • Fran Stephenson, director, corporate communications, Rackspace Hosting

    • If you want to see the back channel chatter of this session, research #digit.

    Key Take-Aways:

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    under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Media Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
    Tags: blogger+relations, media+relations, social+media+journalism, social+media+relations
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    What can PR Learn from the Military about Social Media?

    Posted by Lauren Vargas in November 18th 2009  

    The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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    under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media
    Tags: New+Air+Force+Guide
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    Educators Academy Laid Foundations of Growth Prior to Conference Opening

    Posted by Lauren Vargas in November 10th 2009  

    There has been a lot of chatter in the blogosphere and this Conference about the future health of the public relations industry and how the definition of our industry is evolving. I think the key to our future is in understanding what is being taught to the future generation of public relations practitioners. As an educator and a person extremely concerned about the health and growth of public relations, I was excited to attend the Educators Academy Research Session, Saturday evening, November 7.

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    under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Educators Academy, Professional Interest Sections, PRSA Conferences, PRSA International Conference
    Tags: eduactors+leadership, educators+academy, prsa+conference, public+relations+educators
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