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Wounded Warrior Care: Practical Applications in Strategic Communications

Posted by Lauren Vargas in November 10th 2009  

“After the war itself, we have no higher priority than caring properly for our wounded.” — Secretary of Defense Robert M. Gates.

Last November, Secretary Gates designated the month as “Warrior Care Month” to communicate the Department of Defense’s commitment to quality care to our service members and their families. In my former position as community relations manager for the Army & Air Force Exchange Service, we assisted in the communication of the program and messages through various media including social media channels. Now in a different position outside of government service, it was neat to revisit this campaign and learn from the source how the plan was executed and how the program continues to grow.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Relationship & Reputation Management, Seminars
Tags: government+socia+media, public+affairs+communications, robert+hastings, warrior+care+month
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Crisis Communication: Your Mindset Rewired

Posted by Lauren Vargas in November 9th 2009  

This half-day, pre-Conference session by James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, proves you don’t have to have all the presentation bells and whistles to hold the attention of your audience! Through strategic conversation, supplemental handouts and breakout sessions discussing real crisis scenarios, The Strategic Advisor in Action During Crisis session challenges public relations practitioners to re-evaluate how they interact with the media during a crisis situation and become better managers, leaders and people in these tough situations. Lukaszewski claimed he was not teaching public relations, but changing our mindset to view a crisis as an operator and management function. More than just a matter of semantics!

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Crisis Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars
Tags: crisis+communications, James+Lukaszewski, lauren+vargas, prsa+conference, reputation+management
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True Tales From the Social Media Measurement Trenches

Posted by Lauren Vargas in October 28th 2008  

Katie Paine, founder/CEO, KDPaine & Partners LLCKatie Delahaye Paine, cheif executive officer, KDPaine & Partners, opened up the session by giving an overview of 21st century public relations measurement. Paine stressed, data is what you need to keep your job. You become what you measure.

Key take-aways from this session:

  • Measure:
    1. Outputs: time on site, repeat visits, forwards, links and comments
    2. Outtakes: relationships, tone/content of conversation and membership
    3. Outcomes: click thus, donations/orders and signups
  • The measurement engagement consists of conversation index, relationship studies and engagement index. Measure the interaction.
  • There are 27 types of conversation.
  • The Seven Steps of Social Media ROI:
    1. Define the ‘R’ – What are the expected results?
    2. Define the ‘I’ – What is the investment?
    3. Understand your audiences and what motivates them.
    4. Define the metrics.
    5. Determine what you are benchmarking against.
    6. Pick a tool and undertake research.
    7. Analyze results and glean insight, take action and measure again.
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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Social Media
Tags: engagement, measurement, social media ROI
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The Authentic Enterprise: In a Strong Position to Succeed

Posted by Lauren Vargas in October 28th 2008  

During this Master Class, Jon C. Iwata, senior vice president, communications, IBM, and Toni Simonetti, vice president, global communications, GMAC, discuss the recent Arthur W. Page Society whitepaper, The Authentic Enterprise. This interactive session reviewed findings of whitepaper while asking the audience to participate in real-time surveys inquiring the same questions addressed in the study.

Key take-aways from this session:

  • New priorities and skills of the new Communications Officer:
    1. Define and instill company values.
    2. Build and manage multi-stakeholder relationships.
    3. Enable the enterprise with new media skills and tools.
    4. Build and manage organizational trust.
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under: 2008 International Conference: The Point of Connection, Corporate Communications and Public Relations, Global and International, Management & Leadership, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars
Tags: global integration, multi-stakeholder relationships, organizational trust
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How Not-For-Profits Can Maximize Relationships to Drive Social Marketing

Posted by Lauren Vargas in October 28th 2008  

Is what you are doing now not working any longer? Brian Reich, principal of EchoDitto Inc. and Ed Schipul, president and CEO of Schipul-The Web Marketing Company discussed how not-for-profit public relations professionals can maximize relationships by developing and implementing social marketing into strategic communications planning.

Key take-aways from this session:

  • 59% Congressional staff say they prefer to use online resources when preparing for a vote.
  • By 2010, an estimated 2/3 gift donations will be completed online.
  • New technology is changing social expectations.
  • Little (m) media rules.
    1. Information (timely and relevant)
    2. Experiences
    3. Stuff (new technology)
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under: 2008 International Conference: The Point of Connection, Association/Nonprofit, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars, Social Media
Tags: drive social marketing, maximize relationships, non-for-profits, non-profits
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