*Related to the co-presentation by Roy Edmondson, senior vice president, brand marketing, global account director, Ketchum and Erin Foster, worldwide public relations director, consumer digital group, Eastman Kodak titled Live From New York: Kodak Revolutionizes the Inkjet Industry at the PRSA 2008 International Conference: The Point of Connection.
So how do you enter an industry in which the category leader owns roughly 80 percent of the market share and analysts are openly questioning your chances at success? With a strong message, of course. The “Think Ink” program did just that for Kodak’s entrance into the inkjet printing market.
