sburke | ComPRehension

Posted by Shonali Burke in December 2nd 2009

Now that I am back in Washington D.C. after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.

The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of Mike Smith Public Affairs. Leave it to a PRSA conference all the way across the country to be the place where Mike and I finally met “in real life (IRL),” even though we both live and work in the D.C. area. Ain’t that somethin’? (By way of disclosure, you should know that Mike’s firm was a sponsor of #shonalitweetup, which was a ton of fun that weekend.)

This is a preview of Lessons Learned From the Obama Campaign. Read the full post

Continue reading " Lessons Learned From the Obama Campaign "

PR Measurement: My “Point of Connection”

Posted by Shonali Burke in October 27th 2008

Barack Obama announced last week that his campaign raised more that $150 million in September — so much, that they’re considering passing some of these goodies along to Democratic Party committees to try to help grow the party’s majority in Congress.

What is most compelling about this number is the fact that it didn’t come from a few donors with deep pockets. No, Obama’s campaign tapped into the pulse of first-time voters, and motivated them to donate in relatively small amounts through Web ads and e-mail appeals. That’s the ultimate example of building a successful virtual community — engaging your audience and putting them to work for you, with a tremendous impact on the bottom line.

There’s a huge lesson in this for public relations practitioners as we grapple with the worst economy some of us have ever seen. Now, more than ever, we have to justify our existence to marketing and management. There is no better way to do that than by demonstrating the value you bring to your organization, which means if you’re not already doing it, you need to start figuring out your measurement program. And, yes, it needs to incorporate more than “impressions” and “ad value.”

This is a preview of PR Measurement: My “Point of Connection”. Read the full post

Continue reading " PR Measurement: My “Point of Connection” "

Lessons Learned From the Obama Campaign

PR Measurement: My “Point of Connection”

Welcome

Search

Categories

Archives

Subscribe to the PRSA blog.

Guidelines & Policies

Join PRSA!

PRSA on Twitter

Switch site

Recent Entries

Recent Comments

Most Comments

	via RSS Feed or eMail
Your email is safe. Privacy Policy.