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Can You Read Me Now? How to Make Your Copy More Accessible

Posted by Ann Wylie in August 22nd 2011  

Making your messages easy to read is the No. 1 way to increase readership.

According to “Impact,” a 1999 study by the Readership Institute, when your copy is more “relaxing to read” — when it helps people “to find what I’m looking for” — readers will:

  • Spend more time reading it
  • Read it more completely
  • Read it more often

One of the fastest ways to make your message easy to read is to run readability formulas on your copy.

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, Seminars, techniques and tactics, writing
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Polish Your Posts: Three Ways to Improve Your Blog Copy

Posted by Ann Wylie in August 5th 2011  

“Blahger: A blogger whose message primarily consists of blah-blah-blah.”
—BuzzWhack.com

Nobody wants to be a blahger.  But too many blogs aren’t worth their pixels. Here are three ways to make your next post more relevant, interesting and accessible to your followers:

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Writing
Tags: blogging, Professional Development & Training, prsa conferences, PRSA International Conference, writing
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Web Headlines: Three Ways to Focus on the Front

Posted by Ann Wylie in July 21st 2011  

Leading with the topic word in your Web headline is one way to get found and get clicked online. When you put the keywords in the first word or two of your Web head, you increase your chances of:

  • Getting listed higher by search engines.
  • Helping readers figure out what your Web page is about.

Here are three ways to force the topic words to the front:

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Writing
Tags: news releases, search engine optimization, search+engine+optimization, SEO, Social Media, web, writing
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Work With — Not Against — Your Brain: Use the Creative Process to Write Better, Easier and Faster

Posted by Ann Wylie in April 15th 2011  

“The hard part is getting to the top of page one.”
— Tom Stoppard, Academy Award- and Tony Award-winning playwright

Many obstacles to good writing — writer’s block, procrastination, formulaic thinking — actually stem from a bad writing process. Understand more about how your brain tackles a creative job, and you might come up with a better approach to writing.

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under: Corporate Communications and Public Relations, Professional Development and Training, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, techniques and tactics, writing
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Get Your Share on Facebook

Posted by Ann Wylie in June 16th 2010  

Three Scientific Ways to Get Your Fans to Spread the Word

Dan Zarrella does it again.

The social and viral marketing scientist who brought you the science of retweets has turned his attention to what makes blog postings and articles go viral on Facebook.

Here’s what he’s learned:

  1. Keep it simple.

The lower the reading grade level of the article headline, the more likely it is to get shared on Facebook, Zarrella’s research shows. For instance, headlines written at the:

  • Fifth-grade level got shared 15 percent more often than average.
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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Webinars, Writing
Tags: creative+writing
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