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Video's archives

Using Reality Advertising to Engage the Latino Community

Posted by Diane Gomez in May 9th 2012  

Taking a page from reality television, brands have been using non-actors to engage their audiences in television commercials. We’ve seen this in the likes of Mitsubishi’s “Ride the Storm” campaign, Domino’s “Show Us Your Pizza” campaign and Chobani’s “Real Love Stories” campaign. However, this isn’t the first we seen of reality commercials — even if they weren’t labeled as such. Remember the “Pepsi Challenge” or McDonald’s Big Mac commercials?

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under: Advertising, Branding & Brand Management, Corporate Communications and Public Relations, Diversity, Video
Tags: H&R Block, Hispanicize 2012, hispz, Latino, MARCA, reality advertising, Stacy Pagan
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Don’t Pop this Bubble! Find Out How to Use Internet Videos in Successful PR Campaigns

Posted by Kathleen Dunleavy in March 21st 2012  

Join Kathleen Dunleavy for her Digital Impact Conference session, 3D Bubble Mania: Combine Traditional, Social and Mobile PR Outreach. The PRSA 2012 Digital Impact Conference, to be held April 2–3 at the Sentry Center in New York City, offers workshops where public relations professionals will hear from entrepreneurs and others who specialize in technology communications or social and digital media.  Register Now

How do you make a video go viral? I am not convinced there is a prescription to follow for making a video go truly viral. However, in my workshop, “3D Bubble Mania: Combine Traditional, Social and Mobile PR Outreach,” we will look at the importance of video in corporate communications by looking in-depth at “3D Bubble Mania” – and find out what worked and what didn’t.

Instead of speaking of viral videos, I recommend that we talk about Internet videos. Multimedia content that both engages the viewer and provides shareable content is a vital component of any comprehensive public relations campaign. And the challenge, as with all PR work, is to get noticed. It’s estimated that 60 hours of video are uploaded every minute to YouTube. That’s a lot of video. So, how do you make your video stand out?

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under: Corporate Communications and Public Relations, Digital Impact Conference, PRSA Conferences, Social Media, Techniques & Tactics, Trends, Video, Word of Mouth
Tags: Corporate Communications and Public Relations, Digital Impact Conference, mobile, prsa conferences, Social Media, Sprint, Techniques & Tactics, technology, Trends, video, viral, word-of-mouth
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I Want Viral and I Want It Now!

Posted by Ashley Walters in October 20th 2010  

That’s the dreaded phrase you never want to hear your clients say.

I attended a session at the PRSA 2010 International Conference called “Spin Gold, not Cotton Candy: Buzz Campaigns That Drive Business Results,” hosted by PainePR. Immediately they got my attention by throwing out terms like “buzzability,” “buzzed about” and many other words Webster’s dictionary won’t recognize. I have a natural affinity for word-of-mouth marketing, so this session really hit home for me. The panel shared what they believe to be the seven principles to creating a compelling word-of-mouth marketing campaign while relating the principles to recent, “buzz-worthy” campaigns.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Strategic Planning, Video
Tags: buzz+marketing, online+marketing+campaig, PRSA 2010 International Conference, viral+campaign, WOM+marketing, word+of+mouth+marketing
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Katie Paine’s 3 Favorite Metrics

Posted by Kaye Sweetser in October 19th 2010  

When you see Katie Paine is going to be on a panel to discuss evaluation, you know you’re going to get the real deal. Katie Paine is considered one of the true leaders of public relations measurement. Heck, she literally wrote the book on measuring public relationships!

So before she started her Tuesday afternoon presentation about “Reputation, Employee Engagement and Other Measures of PR Value,” I cornered her to talk numbers.

Katie Paine rattled off her 3 favorite metrics in this video in a single take without hesitation:

  1. Share of desirable conversation as compared with competitors
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Social Media, Video
Tags: evaluation, kdpaine, measurement, monitor, PRSA 2010 International Conference, roi, value
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POLITICO’s Jim VandeHei Offers Advice to Marketers

Posted by Ashley Walters in October 18th 2010  

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post ) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

  1. Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Video
Tags: pr+advice, pr+best practices, pr+public+affairs, PRSA 2010 International Conference, prsa+conference
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