Everyone is a content creator. But, as public relations professionals it’s our job to create compelling content that stands out in the clutter and resonates with our target audiences. Consumers are exposed to thousands of messages each day, so what’s the secret to making content stick?
Creating compelling content is a theme running through the PRSA 2011 International Conference this year. CNN’s Soledad O’Brien, Fleishman Hillard’s Steven Kostant and Wylie Communications’s Ann Wylie all talked about the “art” behind creating compelling content. So, whether it’s a speech, blog post, Facebook status update or pitch, here are the five things I learned by sitting down with these three content masters.
Content Sticking Power Checklist