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Writing's archives

Work With — Not Against — Your Brain: Use the Creative Process to Write Better, Easier and Faster

Posted by Ann Wylie in April 15th 2011  

“The hard part is getting to the top of page one.”
— Tom Stoppard, Academy Award- and Tony Award-winning playwright

Many obstacles to good writing — writer’s block, procrastination, formulaic thinking — actually stem from a bad writing process. Understand more about how your brain tackles a creative job, and you might come up with a better approach to writing.

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under: Corporate Communications and Public Relations, Professional Development and Training, Seminars, Techniques & Tactics, Writing
Tags: Professional Development & Training, techniques and tactics, writing
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Making Speeches Stick with Social Media

Posted by Philip Volmar in October 20th 2010  

Ian Griffin says that social media is changing the medium of the speech from one-way to two-way communication.

With all the buzz surrounding social media, it seems that speechwriting may be becoming a “lost art” in the PR trade today. Our profession seems to have gone from authoring 14-minute speeches to typing 140-character tweets for our clients.

Or has it?

Ian Griffin (@cheshirelad), a freelance speechwriter, told us otherwise in his PD session on “Speechwriting in the Age of Social Media: Magnifying the Impact of a Speech.”

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media, Techniques & Tactics, Writing
Tags: pr+social+media, Professional Development & Training, PRSA, PRSA 2010 International Conference, prsa+conference, public relations, social+media, social+media+writing, speeches, speechwriting, writing
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Art of Simplicity: Streamline and Strip Away Messages for Today’s Information-Deluged World

Posted by Mahmoud Arafa in September 29th 2010  

The fire hose of information spewing through the gazillion new media channels has made it much harder to get a message through to any audience. Your audience, increasingly, just wants to be left alone.

One of the factors that hinders our message to connect with our audiences is “The curse of knowledge.” Yes, sometimes our knowledge can curse us!

Example
In the 1960s, JohnF. Kennedy said:

“We’ll put a man on the moon and return him safely by the end of the decade.”

If Kennedy was a CEO of our times, he would have said something like:

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Writing
Tags: social+media+writing, target+audience, writing
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Get Your Share on Facebook

Posted by Ann Wylie in June 16th 2010  

Three Scientific Ways to Get Your Fans to Spread the Word

Dan Zarrella does it again.

The social and viral marketing scientist who brought you the science of retweets has turned his attention to what makes blog postings and articles go viral on Facebook.

Here’s what he’s learned:

  1. Keep it simple.

The lower the reading grade level of the article headline, the more likely it is to get shared on Facebook, Zarrella’s research shows. For instance, headlines written at the:

  • Fifth-grade level got shared 15 percent more often than average.
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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Webinars, Writing
Tags: creative+writing
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Mark Time: Try a Chronological Structure

Posted by Ann Wylie in March 10th 2010  

The work I’m doing on a client’s new Web site has me thinking about navigational structure.
Whether you’re organizing a Web site or a magazine article, a museum exhibit or your family’s letters and memorabilia, there are only five ways to structure information. Richard Saul Wurman, author of Information Architects, uses the acronym LATCH to define them:

  • Location
  • Alphabet
  • Time
  • Category
  • Hierarchy

For your Web site’s structure to work, each navigational component should fit one of these approaches.

Take time.

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under: Corporate Communications and Public Relations, Professional Development and Training, Techniques & Tactics, Writing
Tags: creative+writing, social+media+writing
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