The fire hose of information spewing through the gazillion new media channels has made it much harder to get a message through to any audience. Your audience, increasingly, just wants to be left alone.
One of the factors that hinders our message to connect with our audiences is “The curse of knowledge.” Yes, sometimes our knowledge can curse us!
In the 1960s, JohnF. Kennedy said:
“We’ll put a man on the moon and return him safely by the end of the decade.”
If Kennedy was a CEO of our times, he would have said something like: