When developing your media message, you’ll need to answer some basic questions a reporter is going to ask. Don’t get caught off guard, learn how to think on your toes, and prepare yourself with this review.
By TJ Walker, president, Media Training Worldwide. He is “the leading media and presentation trainer in the world,” and “the #1 expert for executives seeking guidance on speaking to the public and media,” according to quotes from Viacom and Bloomberg TV. T.J. has trained thousands of executives and government officials over the last 20 years.