Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the trade and more. And how do PR pros reach them?
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Most military spouses hear it during almost every Permanent Change of Station (PCS): friends and acquaintances voice their frustration over finding and/or keeping employment with each move. For some, this is the first foray into military life where unique challenges and experiences color our daily lives. For newcomers like me, it has meant three moves in two years. For others, this dance is a familiar one as they settle into the routine of packing up, moving halfway across the country, and starting over – in every way – in their new, but temporary, home.
Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what led them to become accredited and what the accreditation experience was like for them.
Since entering the professional world and at the beginning of each new year, I endeavor to set at least one personal and professional goal for myself. As I was considering my goals for 2014, one theme kept emerging — continuous learning. I decided my path to continuous learning was through obtaining my Accreditation in Public Relations (APR). For many years, I had been considering Accreditation, and knew, in order to grow my career, it was time to commit myself to the process of developing a deeper understanding of the strategic and business sides of public relations.
By Jan. 31, 2014, I had completed and submitted the APR application and received notification I was accepted. I immediately purchased a few of the recommended texts and signed up for the APR Online Study Course. I was given until Jan. 31, 2015, to be Advance through the Readiness Review and pass the Examination for Accreditation in Public Relations.
For many of us, Pinterest is a form of entertainment (or obsession). But for PR pros, it can be a powerful tool to connect with our audiences.
Now I know what you’re thinking: Is anybody even using Pinterest anymore?
Pew Research Center’s Social Media Update 2014, indicated 28 percent of online U.S. adults use Pinterest, representing 22 percent of all adults in the U.S. That’s way below Facebook’s 71 percent of online adults, but slightly above Twitter’s 23 percent and Instagram’s 26 percent. Yup, you read that right. ABOVE Twitter and Instagram. That’s something for PR pros to think about when recommending platforms and social strategies.
Have you ever watched a conflict between two other people at work and were reluctant to step in? Why is that? There are so many possible reasons:
- You don’t want to get in the middle of it.
- You’re unsure what to say.
- You don’t want one or both of them to be upset with you.
- You’re not a supervisor to either of the people in conflict.
- You’re afraid your approach will be too tough.
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