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Public Affairs, Government Relations & Military Communications's archives

Don’t Be Like Cleveland – How to Succeed Even When Your Star Leaves

Posted by Don Jones in October 17th 2011  

Join Don Jones for his workshop, “When a Star Leaves: How to Sustain Social Media Efforts Over the Long Term,” Tuesday, October 18, 2011 2:15 p.m. – 3:30 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star, leads his team to the playoffs for five straight seasons and then “takes his talents to South Beach.” Without their superstar, the Cavs finish the next season with one of the worst records in the league, something my home state of Ohio was very unhappy about!

What if your social media “star” left your organization? Would you turn into Cleveland?

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications, Seminars, Social Media
Tags: government relations, Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public affairs, Social Media
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On the Pulse: An Interview With Politico’s Roger Simon

Posted by Joyce Lofstrom in March 23rd 2011  

Politico’s Chief Political Columnist and Health Academy Conference Keynote Roger Simon sits down with Health Academy’s Joyce Lofstrom, APR, to discuss a variety of issues, from what it’s like to interview President Obama in the Oval Office to how communicators can help shape the ongoing  discussion on health care reform.

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under: Corporate Communications and Public Relations, Health Academy, Interviews, Professional Interest Sections, Public Affairs, Government Relations & Military Communications
Tags: government relations, health academy, health care, journalism, joyce lofstrom, politics, professional interest section, prsa health academy conference, public affairs, roger simon
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Localization and Media Targeting Prove Right for Washington

Posted by Michael Smith in October 16th 2010  

Politico is a new model for journalism, and thus, for public relations people. Joel Albritton owns our ABC affiliated station WJLA, and other media properties. So here’s what happened as Albritton Communications snuck up on everyone and now dominates this media market:

  • NewsChannel 8 — Albritton started a 24-hour LOCAL cable station, NewsChannel 8, recently rebranded as TBD (to be determined). The cable station launched Washington Business Tonight” and mixed local sources, federal and business leaders. It started the localization model for broadcast media.
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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: politico+pr, politico+prsa, politico+public+relations, pr+new model, prsa+conference
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APR+M Delivers Lasting Value to Military PA Professionals

Posted by Robert Giblin in September 7th 2010  

The new APR+M credential provides an important new tool for military public affairs professionals to both develop their skills and demonstrate high proficiency in military communications activities.  However, it transcends those benefits. The APR (Accreditation in Public Relations) is the oldest, most recognized communications credential — valued by public, private and government sectors in the selection of trusted counsel to organizational leaders. Accreditation is not only recognized by military PA leaders, but it can be helpful to those who may want to pursue a public relations career after leaving active duty and for Reserve or National Guard military public affairs personnel trying to advance their civilian careers. 

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: apr, aprm, career+development, public+affairs
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APR+M Offers Military Public Affairs a Unique Accreditation

Posted by Kaye Sweetser in September 3rd 2010  

When I prepared for an Accreditation in Public Relations (APR) in 2006, I quickly realized that the process was about more than a test. The process allowed me to both reflect on the highlights of my career to date and refocus on the principles of what it takes to be an excellent, ethical practitioner.

So I really don’t know why I thought that when I went through the process to transition from an APR to the newly created military-specialty APR+M that the experience would only be like a test.

Wrong again.

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under: 2010 International Conference: Powering PRogress, APR: Accredited in Public Relations, Corporate Communications and Public Relations, Professional Development and Training, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: apr, apr+accreditation, Professional Development & Training, readiness review
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