The new APR+M credential provides an important new tool for military public affairs professionals to both develop their skills and demonstrate high proficiency in military communications activities. However, it transcends those benefits. The APR (Accreditation in Public Relations) is the oldest, most recognized communications credential — valued by public, private and government sectors in the selection of trusted counsel to organizational leaders. Accreditation is not only recognized by military PA leaders, but it can be helpful to those who may want to pursue a public relations career after leaving active duty and for Reserve or National Guard military public affairs personnel trying to advance their civilian careers.
Public Affairs, Government Relations & Military Communications's archives
Tags: apr, aprm, career+development, public+affairs
When I prepared for an Accreditation in Public Relations (APR) in 2006, I quickly realized that the process was about more than a test. The process allowed me to both reflect on the highlights of my career to date and refocus on the principles of what it takes to be an excellent, ethical practitioner.
So I really don’t know why I thought that when I went through the process to transition from an APR to the newly created military-specialty APR+M that the experience would only be like a test.
Tags: apr, apr+accreditation, Professional Development & Training, readiness review
Now that I am back in Washington D.C. after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.
The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of Mike Smith Public Affairs. Leave it to a PRSA conference all the way across the country to be the place where Mike and I finally met “in real life (IRL),” even though we both live and work in the D.C. area. Ain’t that somethin’? (By way of disclosure, you should know that Mike’s firm was a sponsor of #shonalitweetup, which was a ton of fun that weekend.)
Tags: obama+pr+campaign, obama+public relations
This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
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