The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.
Public Affairs, Government Relations & Military Communications's archives
(Workshop held at the PRSA 2009 International Conference (Nov. 8, 2009) – Hosted by the International Section and the Global Alliance for PR)
The U.S./Mexican border has one of the highest number of crossings of any land border in the world, yet can we find common ground on the issues this common border brings? I attended the “Mexico & U.S. Public Relations Realities, Pitfalls & Opportunities,” by invitation of Dr. Dean Kruckeberg, APR, Fellow PRSA, professor, University of North Carolina, director of the Center for Global Relations, and incoming International Section chair. From immigration to drug trafficking to security concerns, this workshop provided an historical snapshot of the critical issues we face.
Tags: government+relations, international+section
“After the war itself, we have no higher priority than caring properly for our wounded.” — Secretary of Defense Robert M. Gates.
Last November, Secretary Gates designated the month as “Warrior Care Month” to communicate the Department of Defense’s commitment to quality care to our service members and their families. In my former position as community relations manager for the Army & Air Force Exchange Service, we assisted in the communication of the program and messages through various media including social media channels. Now in a different position outside of government service, it was neat to revisit this campaign and learn from the source how the plan was executed and how the program continues to grow.
Tags: government+socia+media, public+affairs+communications, robert+hastings, warrior+care+month
PRSA 2009 International Conference keynote speaker, former White House economic policy adviser Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age.
“On the Record…Online” returns as the official public relations podcast of the PRSA 2009 International Conference. Be sure to tune in as we’ll be talking to other Conference keynoters in the weeks leading up to the event, and interviewing several presenters and panelists on-site in San Diego as well.
Tags: budget+cuts, communication+digital+age, economic+meltdown, health+care+reform, outsourcing+sustainability, Todd+Buchholz
U.S. military public affairs officers around the world are anxiously waiting to see the Defense Department’s new social media policy. Defense Department officials plan to announce a “balanced social media policy” in the coming weeks … and we can’t wait to see the final copy.
Practitioners like me hope the new policy will allow airmen, soldiers and sailors social media access within reason, while providing structure and guidance. Social media tools offer tremendous opportunities for recruiting, building coalitions and educating global audiences. Isn’t it ironic … the most technologically-advanced air force in the world doesn’t allow its public affairs officers to “tweet” or recruit on official Air Force networks? Many savvy practitioners have already developed “work-arounds” using broadband wireless air cards and other devices to reach virtual communities, costing the Defense Department pennies compared to traditional media tactics.
Tags: government+social+media, military+social media, social+media+policy
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