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Public Affairs, Government Relations & Military Communications's archives

Lessons Learned From the Obama Campaign

Posted by Shonali Burke in December 2nd 2009  

Now that I am back in Washington D.C. after the PRSA 2009 International Conference, I finally find myself sitting down to reflect on a couple of the sessions I attended. This is mostly because I wanted to be able to do so thoughtfully, and not rush through my posts.

The first of these was “President Obama and the Citizens’ Campaign: Lessons Learned,” which was conducted by Mike Smith of Mike Smith Public Affairs. Leave it to a PRSA conference all the way across the country to be the place where Mike and I finally met “in real life (IRL),” even though we both live and work in the D.C. area. Ain’t that somethin’? (By way of disclosure, you should know that Mike’s firm was a sponsor of #shonalitweetup, which was a ton of fun that weekend.)

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Measurement, Research & Evaluation, PRSA Conferences, PRSA International Conference, Public Affairs, Government Relations & Military Communications
Tags: obama+pr+campaign, obama+public relations
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Maximizing Social Media Strategies to Your Organization’s Benefit

Posted by Lauren Vargas in November 23rd 2009  

This session Maximizing Social Media Strategies to Your Organization’s Benefit was also a part of the PRSA 2009 International Conference’s military focus. Once again, I must give a thumbs-up to PRSA for adding these specialized sessions. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media, Strategic Planning
Tags: government+social+media, military+social+media, pr+public+affairs, public+affairs+social+media
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What can PR Learn from the Military about Social Media?

Posted by Lauren Vargas in November 18th 2009  

The session, “Social Media: Learn from the Armed Forces and Associations How to Leverage Technology to Meet Strategic Communication Goals during a Down-sized Economy,” went beyond social media 101 to give specific examples about how social media strategies were formed and executed. Before I begin to relay the brainy tidbits of this session, I must give a thumbs-up to PRSA for adding a military track to the conference this year. Not only is this area near and dear to my heart, but if the federal government and military can implement social media strategies in such a regulated environment, this should serve as inspiration for any organization, big or small, to get into the interactive space.

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under: 2009 International Conference: Delivering Value, Case Studies, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Social Media
Tags: New+Air+Force+Guide
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Mexico/U.S. Relations: Complex Issues Remain in U.S. Security Era

Posted by Lea Ann Germinder in November 10th 2009  

(Workshop held at the PRSA 2009 International Conference (Nov. 8, 2009) – Hosted by the International Section and the Global Alliance for PR)

Dr. Dean Kruckenberg, APR, Fellow PRSA, professor, University of North Carolina, director of the Center for Global RelationsThe U.S./Mexican border has one of the highest number of crossings of any land border in the world, yet can we find common ground on the issues this common border brings? I attended the “Mexico & U.S. Public Relations Realities, Pitfalls & Opportunities,” by invitation of Dr. Dean Kruckeberg, APR, Fellow PRSA, professor, University of North Carolina, director of the Center for Global Relations, and incoming International Section chair. From immigration to drug trafficking to security concerns, this workshop provided an historical snapshot of the critical issues we face.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Relationship & Reputation Management, Seminars
Tags: government+relations, international+section
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Wounded Warrior Care: Practical Applications in Strategic Communications

Posted by Lauren Vargas in November 10th 2009  

“After the war itself, we have no higher priority than caring properly for our wounded.” — Secretary of Defense Robert M. Gates.

Last November, Secretary Gates designated the month as “Warrior Care Month” to communicate the Department of Defense’s commitment to quality care to our service members and their families. In my former position as community relations manager for the Army & Air Force Exchange Service, we assisted in the communication of the program and messages through various media including social media channels. Now in a different position outside of government service, it was neat to revisit this campaign and learn from the source how the plan was executed and how the program continues to grow.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Measurement, Research & Evaluation, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference, Public Affairs & Government, Public Affairs, Government Relations & Military Communications, Relationship & Reputation Management, Seminars
Tags: government+socia+media, public+affairs+communications, robert+hastings, warrior+care+month
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