How do you achieve and maintain public consent using direct communication and social media rather than more traditional media-dominated, influence-peddling approaches? One major lesson I have learned is that, many times, success requires going directly to those most affected and far less to and through the news media and other indirect sources.
This is an era of easy allegation, rampant speculation, over-interpretation, contentiousness, and negative forecasting. To assure yourself that the public has the information it needs to make decisions effectively, you will need to deal with them and engage them directly, constantly.
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