Employee Relations & Internal Communications's archives

Strategic Messaging: Clues You Need a Common Approach

Posted by David Grossman in December 3rd 2010

Want to elevate communications at your organization?
Think about how implementing standard operating procedures can benefit your organization. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.

Where to start?
A common messaging methodology that allows staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.
Here are some clues that you might be ready to establish a messaging methodology for your team and organization:

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under: Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Webinars
Tags: employee+communication, pr+leadership, pr+management, public

A Leap We All Can Make, But Not in a Single Bound

Posted by David Grossman in April 5th 2010

I grew up watching my share of “Sigmund and the Sea Monsters,” “H.R. Pufnstuf,” and “Super Friends” with its famous Justice League of America comprised of all my favorite superheroes.

I remember being mesmerized by their super powers, hoping some day that I, too, would discover mine. Little did I know that I would later find super powers we all can develop — courage and compassion — as a communications leader.

The good news — no phone booth, cape or golden lasso required. It’s plain and simple hard work that helps you get mastery. Practice, practice and more practice.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Professional Development and Training, Professional Interest Sections
Tags: employee+communications, public+relations

Getting Employees Into the Social Media Conversation

Posted by Fran Stephenson in November 11th 2009

The new global conversation gives organizations unique opportunities to share a point of view. Employees of those organizations are perfectly poised to deliver messages in fresh ways. Nearly every speaker at the PRSA International Conference in San Diego urged participants to “get in the conversation,” but Alan Scott, of Dow Jones and Co., had a slightly different message. Get your employees in the conversation.

While companies are experiencing all-time lows in trust factors, employee experts still remain high as trusted sources of information. But, urged Scott, it’s not about building another community.

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under: 2009 International Conference: Delivering Value, Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training, Professional Interest Sections, PRSA Conferences, PRSA International Conference
Tags: employee+communication, employee+relations, social+media+employee+communication

Employee Communications During Difficult Economic Times

Posted by Robin Schell in September 8th 2009

Today’s most forward-thinking companies have made communicating with employees a number one priority. This is always critical, but takes on additional urgency during challenging economic times.

Employees play a key role in shaping public perception of your organization — who is more credible and has better access to the “inside scoop”? They can make or break your organization — their productivity levels, service attitudes toward customers, willingness to work as a team — the list goes on.

Perhaps most importantly, they serve as ambassadors for your organization. Your ability to keep them engaged and informed can make the difference between showing a positive face and a negative one.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Measurement, Research & Evaluation, Professional Development and Training, Seminars
Tags: employee+communications

Rethinking Employee Communication: Whose Information Do Employees Value Most?

Posted by James Lukaszewski in July 15th 2009

Ever figure out whose information employees really apply to get their jobs done? Yes, some information comes from HR. Yes, some comes through internal communication. Yes, some comes from the boss. And some comes through professional development and training.

But what’s really interesting is the actual value of the information employees receive, from their perspective. In other words, what they will actually extract and use on the job. Here’s my metric of the value of the information employees get, by source, to help them get their work done each day.

5% CEO
6% Upper management
7% Middle management
8% District management
30% First-line supervisory management
24% TGNTM
20% IMIU

Total: 100%

The first-line supervisor has the highest impact. This is something most of us already know. Employees are most responsive, listen to, and care most about the person to whom they directly report.

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under: Corporate Communications and Public Relations, Employee Communications, Employee Relations & Internal Communications, Management & Leadership, Professional Development and Training
Tags: employee+communications, employee+management

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Employee Relations & Internal Communications's archives

Strategic Messaging: Clues You Need a Common Approach

A Leap We All Can Make, But Not in a Single Bound

Getting Employees Into the Social Media Conversation

Employee Communications During Difficult Economic Times

Rethinking Employee Communication: Whose Information Do Employees Value Most?

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