I look forward to hosting the free PRSA webinar next week “Fact Based Leadership” This case study won the prestigious Jack Felton Golden Ruler Award for excellence in public relations research, measurement and evaluation last year. This award’s primary objective is to identify superb examples of research used to support public relations practice, and to publish these as case studies on the Institute for Public Relations website — in this creative and more unusual entry we found a gem.
Employee Relations & Internal Communications's archives
Tags: Employee Communications, measurement, Measurement, Research & Evaluation, Professional Development & Training, webinar
Remember the bulky, boring employee suggestion boxes that used to gather dust in the corridor corners?
Many of them are gone. But thanks to the introduction of new social media tools, the suggestion box concept has been rejuvenated online – enjoying a busy and productive new life on intranets – making idea sharing exciting, conversational, beneficial and rewarding for employees and organizations alike.
The good news is that employee communicators are leading the charge, leveraging digital technologies to make a difference for their organizations, accelerating employee involvement, cultural change and business improvement in ways that didn’t exist a decade ago.
Here’s a glance at two success stories
Tags: Management & Leadership, social media & emerging trends
Want to elevate communications at your organization?
Think about how implementing standard operating procedures can benefit your organization. That’s one of the commonalities we see with our clients who are taking a lead globally in the communications arena.
Where to start?
A common messaging methodology that allows staff to be more efficient and deliver a better work product; at the same time, leadership knows what to expect and how the process works when we need to create messages to achieve a business outcome.
Here are some clues that you might be ready to establish a messaging methodology for your team and organization:
I grew up watching my share of “Sigmund and the Sea Monsters,” “H.R. Pufnstuf,” and “Super Friends” with its famous Justice League of America comprised of all my favorite superheroes.
I remember being mesmerized by their super powers, hoping some day that I, too, would discover mine. Little did I know that I would later find super powers we all can develop — courage and compassion — as a communications leader.
The good news — no phone booth, cape or golden lasso required. It’s plain and simple hard work that helps you get mastery. Practice, practice and more practice.
The new global conversation gives organizations unique opportunities to share a point of view. Employees of those organizations are perfectly poised to deliver messages in fresh ways. Nearly every speaker at the PRSA International Conference in San Diego urged participants to “get in the conversation,” but Alan Scott, of Dow Jones and Co., had a slightly different message. Get your employees in the conversation.
While companies are experiencing all-time lows in trust factors, employee experts still remain high as trusted sources of information. But, urged Scott, it’s not about building another community.
Tags: employee+communication, employee+relations, social+media+employee+communication
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