Marketing & Marketing Communications's archives

Google+ Brand Pages: Tips for Public Relations Practitioners

Posted by Adam Berkowitz in December 5th 2011

The burgeoning social media network offered by Google, Google+, recently rolled out the ability to create a presence for brands and organizations.

As this development gains traction among the public and, by extension, the business community, what does it mean for PR practitioners?

Implementation and Tips

There are a plethora of resources devoted to explaining the intricacies of the technology. Here are some specifics for PR practitioners:

The impact of Google’s verification system. While there is a verification system within Google+, it appears that Google has delayed wide rollout of that verification. However, waiting for verification may not be advisable, and it can make sense simply to establish an unofficial presence if only to avoid pranks like this one played on Bank of America.

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under: Corporate Communications and Public Relations, Marketing & Marketing Communications, Social Media, Techniques & Tactics
Tags: Corporate Communications and Public Relations, google+, Marketing & Marketing Communications, Social Media, Techniques & Tactics

Bringing SEXY Back to Offline Word of Mouth

Posted by Geno Church in October 15th 2011

Join Geno Church for his workshop, Bringing Sexy Back to Offline Marketing, on Sunday, October 16, 2011 3:00 p.m. – 4:15 p.m. at the PRSA 2011 International Conference, Oct. 15–18 in Orlando, Fla.!

During my session, I’ll help you refocus your public relations efforts and evaluate the power of offline word of mouth for your brand.

With all the social media buzz floating around the public relations industry, let’s look at a few statistics:

90% of word of mouth happens offline (face-to- face or voice-to-voice) – Keller Faye Group
10% of word of mouth happens online (social media, email, texting) – Keller Faye Group
93% of retail sales happens offline – Forrester Research report

So why all this focus and attention on online word of mouth? It’s because offline Word of Mouth is very difficult to do. It’s because marketers treat word of mouth as an output (sustaining the conversation) and not as an input (starting the conversation).

It’s time to talk about The 5th P… PEOPLE

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under: 2011 International Conference: Imagine Create Inspire, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Relationship & Reputation Management, Seminars, Social Media, Word of Mouth
Tags: Professional Development & Training, PRSA 2011 International Conference: Imagine Create Inspire, prsa conferences, PRSA International Conference, public relations, Seminars, social media & emerging trends, word-of-mouth

Is Crisis+ the Future?: Implementing Google+ in Crisis Communications (Benefits & Challenges)

Posted by Karen Freberg in August 8th 2011

It seems like the entire world (or social media world at that) is discussing the new launch of Google +, which is the social networking site that is the answer to Facebook. Some say that it is going to be the site that will transform how we search for information and how it truly emcompasses the social life as we know it, but there are others that still say that there are some issues with the site that need to be explored further in development. It is still in the initial invites stages where a few professionals and individuals are on, and there have been several interesting posts, articles, and reports on how this new social networking site will do in this arena.

Of course, PR professionals are actively discussing how Google + can be used in traditional PR and Marketing roles. However, the question that comes to mind with this new platform are the benefits and challenges for those practicing in crisis communications. After reviewing the site as well as several articles, here are a few things that I have seen that Google + can be helpful for crisis communication professionals:

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under: Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, Social Media
Tags: Crisis Communications, crisis planning, google+, Social Media

Charlene Li: “Use Social Media to Create a Culture of Sharing”

Posted by Ashley Walters in November 1st 2010

“If you don’t value relationships, you will never value social media.”

That was the rallying cry of Charlene Li at the PRSA 2010 International Conference:Powering PRogress.

After her highly-anticipated keynote address, which wrapped the three-day Conference in D.C., I got to sit down with Li, co-author of the best-seller “Groundswell,” author of the new book “Open Leadership,” and founder of Altimeter Group, to discuss some of the hottest topics related to social media. Nothing was off limits!

My Backstage Interview with Charlene Li

It can be kind of scary engaging with new technologies. What is your advice to marketers who are just getting started using social media?

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Interviews, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Social Media
Tags: Corporate Communications and Public Relations, Professional Development and Training, prsa conferences, PRSA International Conference, Social Media

POLITICO’s Jim VandeHei Offers Advice to Marketers

Posted by Ashley Walters in October 18th 2010

Jim VandeHei, executive editor and co-founder of POLITICO, swayed a crowd of more than 3,000 public relations professionals during his keynote at the annual PRSA International Conference. Based on his experience (working at both The Wall Street Journal and Washington Post ) and nationally-known success withPOLITICO, VandeHei offers some advice to marketers across all categories, politically affiliated or not.

Create premium content — If you want to develop a loyal following, you must produce compelling (timely and relevant) content and make it easy to obtain. Always put your content first and then find a platform to share it.

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under: 2010 International Conference: Powering PRogress, Corporate Communications and Public Relations, Marketing & Marketing Communications, Professional Development and Training, PRSA Conferences, PRSA International Conference, Techniques & Tactics, Video
Tags: pr+advice, pr+best practices, pr+public+affairs, PRSA 2010 International Conference, prsa+conference

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Marketing & Marketing Communications's archives

Google+ Brand Pages: Tips for Public Relations Practitioners

Implementation and Tips

Bringing SEXY Back to Offline Word of Mouth

Is Crisis+ the Future?: Implementing Google+ in Crisis Communications (Benefits & Challenges)

Charlene Li: “Use Social Media to Create a Culture of Sharing”

POLITICO’s Jim VandeHei Offers Advice to Marketers

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