At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional. Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?”
PRSA Membership Benefits's archives
Tags: career, Effective Public Relations, pigeonholed, PR plan, responsibilities, Strategic Planning, tactic, training
It is quite mystifying to think what life would be like if I hadn’t signed on that dotted line back in May of 2005.
I could have easily skipped my university’s first PRSSA meeting to do a number of things — intramurals with friends, hit the books to better understand the differences between minocyclines and tetracyclines or maybe update my profile on this new site called thefacebook.com.
Luckily for me, I went to that meeting and established my membership, which is now approaching seven years as a PRSA/PRSSA member.
PRSSA provided me with ample opportunities to establish my confidence as a leader within my Chapter and later, on a larger scale, as a National Committee member. It also provided me the opportunity to meet my eventual employer at the PRSSA National Conference in Philadelphia.
Once a graduate, I didn’t hesitate signing on that dotted line once more to establish my membership — this time as a PRSA member — and opportunities have continued to emerge. As a young professional in my PRSA Chapter, my membership has meant a few things to me.
Tags: Corporate Communications and Public Relations, new professionals, Professional Development and Training, PRSA Membership Benefits, PRSSA, Teleseminars, Webinars
As the role of the public relations professional continues to evolve and the profession continues to grow, PRSA is dedicated to providing Chapters with the resources they need to flourish in 2012.
Updated initiatives and improved benefits for 2012 include:
♦ Free Online Training Webinars: Webinars are now free with PRSA membership. This represents nearly $2,000 in annual savings for members who participate in just one PRSA webinar per month. Upcoming webinars include:
- “Digital Media and Today’s Digital News Release: Making It Easy for Journalists to Pick Up Your Story” — 3–4 p.m. EST, Jan. 19, 2012.
- “How to Grow Word-Of-Mouth Movements: People Are the Killer App” — 3–4 p.m. EST, Jan. 26, 2012.
- “Creating the Online Newsroom: Develop a Centralized Information Headquarters for Your Organization” — 3–4 p.m. EST, Jan. 31, 2012.
♦ Revamped Chapter support: PRSA National is working toward tailored plans to make recruitment easier for our Chapters. We are developing customized programming guides and easy-to-use social media templates to make administrative tasks less time-consuming and help you better engage with your members.
Tags: Corporate Communications and Public Relations, Professional Development and Training, professional interest sections, prsa conferences, PRSA Membership Benefits, section conference, Teleseminars, Webinars
As is customary at the start of a new year, many communications professionals are seeking ways to stay current with the latest trends for the upcoming year and yearning for professional development opportunities to further their skill set. I am no exception. But the task can be a bit daunting, stressful and, let’s be honest, usually comes with a price tag.
So for 2012, in addition to the plethora of professional development that cost moola (and are well worth it), like luncheons, workshops, conferences, etc., I’m excited about public relations training that is now FREE.
PRSA members now have access to more than 50 free live and on-demand online training webinars ($200 value each). No need to rush to a workshop. No need to request additional professional development funding in my budget. No need to pick one topic over another.
Tags: APR: Accredited in Public Relations, Corporate Communications and Public Relations, Management & Leadership, measurement, Professional Development and Training, PRSA Membership Benefits, Relationship & Reputation Management, Research & Evaluation, Seminars, Social Media, Teleseminars
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